Launch Industries
RFP ED-25-618 · Long Beach
Long
Beach
Equity

Direct Technical Assistance Program

Delivering equity-centered
technical assistance

Transforming Long Beach's cannabis equity program through proven expertise, flexible support, and sustainable outcomes.

Launch Representatives

Monica Colgan · Marques Cameron

Date

October 28, 2025

Launch Industries · Long Beach Interview
Launch Industries
02 / 20
Who We Are

About Launch Industries.

Certifications & Mission

Certified Woman-Owned, Disadvantaged, LGBTQ+, & Small Business Enterprise.

Equity-focused serving underserved entrepreneurs. Headquartered in Seattle with a team of 12 in California (including contractors). A deep bench of talent with relevant lived experience operating a consistent, standardized turnkey program.

8,000+ Hours of Technical Assistance Delivered
3,200+ TA Hours in Cannabis Specifically
About Us
Launch Industries
03 / 20
Validated Expertise

Third-party validated certifications.

It's one thing to say you have experience — third-party certifications validate it. They demonstrate not only our expertise but our commitment to meeting rigorous standards.

Certified

WBE

Woman Business Enterprise

Certified

DBE

Disadvantaged Business Enterprise

Certified

LGBTQBE+

LGBTQ Business Enterprise

Certified

SBE

Small Business Enterprise

Equity is not a side initiative — it's a measurable performance metric embedded in every aspect of our work.

Certifications
Launch Industries
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The Team

Meet our leadership team.

Driven by a passionate, experienced leadership team committed to fostering success for Long Beach's cannabis entrepreneurs.

Principal Consultant
Monica Colgan

Program Manager. Extensive experience in cannabis retail operations — licensing, compliance, financial planning. Excels at creating operational systems and managing teams.

Team Lead & Consultant
Marques Cameron

Excels in team leadership, project management, and operational compliance. Strong background in retail purchasing and licensing navigation.

Long Beach Cannabiz Consultant
Edgar Cruz

Expertise in licensing navigation, regulatory compliance, and Long Beach rules. Recognized for developing sustainable cannabis ventures and bridging public-private collaboration.

Equity Consultant
C. Marie Taylor

Specialized in equity-centered program design, community engagement, and ensuring measurable outcomes for underserved entrepreneurs.

Leadership
Launch Industries
05 / 20
Proof Points

Proven track record.

Active Contract

CORE Sacramento

Office of Cannabis Management TA Provider & Online Learning Program

  • Contract: $750K (with increase, $900K)
  • Contracted for 5,600 hours of TA
  • 1,100+ hours delivered to date
  • 60+ cannabis entrepreneurs supported
  • Through December 2025
Completed Contract

WA State Dept of Commerce

Social Equity Cannabis Program — TA Provider, Grant Manager, Online Learning

  • Contract: $900K
  • 2,134 hours of mentorship
  • 45 licensees served
  • Managed $8.1M in grant funding
  • 11 retail stores launched
Active Contract

City of Seattle OED

ABC Program — Business Development Consultants

  • Contract: $200K (started at $50K, renewed )
  • 2,200+ hours delivered
  • 320+ small businesses
  • Financial modeling, licensing, compliance
Track Record
Launch Industries
06 / 20
By the Numbers

Launch Industries impact.

Across all programs we've delivered more than 8,000 hours of technical assistance to nearly 1,000 organizations in just three years — including 3,200 hours in cannabis specifically.

Cannabis

Cannabis Programs

3,200+ TA Hours
100+ Cannabis Entrepreneurs
Non-Cannabis

Other Sector Programs

4,800+ TA Hours
320+ Companies Served
Overall Totals

All Programs Combined

8,000+ Total TA Hours
1,000+ Total Beneficiaries
Impact
Launch Industries
07 / 20
How We Deliver

Comprehensive service delivery.

Close collaboration with the City, complete data collection, and deliverables and milestones met on time — including reporting and compliance.

Layer 01

1:1 Coaching

Personalized technical assistance hours tailored to each entrepreneur's licensing stage and goals.

+
Layer 02

Group Online Learning

24 live, instructor-led sessions across 6 modules, blending live and on-demand learning.

+
Layer 03

Reporting & Compliance

Real-time dashboards, demographic data, milestone tracking — submitted on or ahead of schedule.

Service Delivery
Launch Industries
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What We Cover

End-to-end cannabis business support.

Our team provides end-to-end support across every aspect of cannabis business development and operations.

HR & Payroll

Hiring, onboarding, payroll system setup & compliance.

Marketing & Branding

Identity, messaging, customer acquisition.

Financial Planning

Pro formas, capital strategy, runway models.

Tax & Accounting

Excise, B&O, federal income; bookkeeping.

Operations Setup

SOPs, systems, day-to-day execution.

Real Estate

Site selection, lease review, zoning navigation.

Technology / Software

POS, inventory, METRC compliance, automation.

Business Planning

Strategic plan, lean canvas, go-to-market.

Legal & Compliance

Cannabis-specific regulatory navigation.

Business Licensing

State, city, county, federal — start to finish.

Support Services
Launch Industries
09 / 20
The Bench

Long Beach program — additional consultants.

The dream team ready to serve Long Beach. With these players on our bench, we can start immediately — no ramp-up delay.

Operations Specialist
Colin "Swift" Brandt

Operational systems, process optimization.

Cannabis Attorney
Alexis Hartwell-Gobeske

Regulatory and licensing legal expertise.

Cannabiz Consultant
Chelsea Candelaria

Business development and licensing strategy.

Certified Public Accountant
Kenneth Mason

Tax planning, financial reporting, compliance.

Legal Compliance
Khalil Ferguson

Compliance frameworks and audit readiness.

Branding & Marketing
Brandon Betts

Identity and customer acquisition strategy.

Cannabiz Consultant
Deanna Garcia

Industry-specific operational guidance.

Marketing Consultant
Lesley Nickus

Campaign strategy and execution support.

The Bench
Launch Industries
10 / 20
Participant Journey

Creating a path to success with TA participants.

Our four-step participant journey begins with culturally informed outreach and accessible intake.

Step 01

Engagement & Booking

ADA compliance, captioned meetings, plain-language English & Spanish enrollment. Mobile-accessible LMS. Interpretation in 100+ languages.

Step 02

Welcome Call

Structured intake and readiness evaluation — licensing status, operational gaps, learning preferences.

Step 03

Tailored Support

Individualized coaching, group webinars, and resource toolkits — flexible scheduling including evenings and weekends.

Step 04

Empowerment & Success

Concrete deliverables and sustainable tools for long-term business success — beyond program completion.

Path to Success
Launch Industries
11 / 20
Built on Proven Tools

Our technology stack.

Carefully curated for secure systems that function in harmony through integrations and automations. Heavy on tech for backend efficiency — simple, human-feeling experiences for clients.

Nutshell CRM

Case management, contact records, pipeline tracking.

Harvest

Time tracking by category, contract billing, invoicing.

Slack

Internal communications, client channels.

Zoom

Virtual meetings, captioned by default for accessibility.

Calendly

Self-service scheduling for participants.

Jotform

Applications, evaluations, structured intake.

Gusto

Payments, payroll, contractor reporting.

Teachable LMS

Learning platform — live + on-demand modules.

ClickUp

Project management, SOPs, task accountability.

Tech Stack
Launch Industries
12 / 20

LaunchMyCannabiz™

Entrepreneurship
Program Series

Our public-facing course for entrepreneurs — 24 sessions across 6 modules, blending live and on-demand learning. Built by 30+ cannabiz consultants with over a decade of industry experience, on the shoulders of programs we've executed.

Program Series
Launch Industries
13 / 20
Four Pillars

Program objectives.

Pillar 01

Legal & Regulatory Mastery

Compliance requirements and operational aspects of the business.

Pillar 02

Financial Literacy

Comprehensive business plans with strong financial foundations.

Pillar 03

Operations Excellence

Marketing, compliance, and operations management skills.

Pillar 04

Scale & Sustain

Stabilize growth and maintain successful cannabis businesses.

Program Objectives
Launch Industries
14 / 20
Schedule

Launch My Cannabiz™ — six-module journey.

Two-week breaks (process and digest) between four-week learning cycles. Live classes are 50 minutes, once a week. Instructors are our same TA consultants.

01Introduction to Starting a Cannabis Business
Oct 30 — Nov 20, 2025
02Legal and Financial Foundations
Dec 4 — Dec 23, 2025
03Building a Business Plan for Success
Jan 8 — Jan 29, 2026
04Understanding and Managing Cannabis Business Types
Feb 26 — Mar 19, 2026
05Marketing for Cannabis Entrepreneurs
Apr 2 — Apr 30, 2026
06Operations and Scaling for Long-Term Success
May 15 — June 18, 2026
6 Modules
Launch Industries
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Module Structure

Sample 4-week breakdown — Module 1.

Introduction to Starting a Cannabis Business.

W1The Cannabis Industry: Opportunities & Challenges
October 30, 2025
W2Regulatory Landscape & Compliance Essentials
November 6, 2025
W3Entrepreneurship & Social Equity in Cannabis
November 13, 2025
W4Building a Strong Cannabis Business Foundation
November 20, 2025
Each Module Includes
  • Goal-oriented learning paths
  • Knowledge checks after every session
  • Flexible learning format — live + on-demand
  • Participant surveys after each course to refine the next
Sample Module
Launch Industries
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Accountability

Effective monitoring, reporting & continuous improvement.

Tracking

Progress & Accountability

  • Weekly data review
  • Detailed session logs
  • Participant milestone tracking
Monitoring

Consultant + Participant

  • Regular team meetings
  • Detailed time reports
  • Surveys + focus groups
Reporting

Schedule

  • Monthly invoice reports
  • Monthly category usage
  • Quarterly trend analysis
  • Demographic reporting
QA

Quality Assurance

  • Post-service surveys
  • Bi-weekly program meetings
  • Mid-cycle course correction
  • Written case studies

"Launch Industries has surpassed our contract agreement's reporting requirements time and time again. Monica and her team ensure that all required deliverables are met."

Monitoring & Reporting
Launch Industries
17 / 20
The Investment

Budget breakdown.

Our proposal stays under the $100K cap while maximizing value. Most funds go directly to 1:1 TA hours.

CategoryDetailCost
1:1 Technical Assistance675 hours at $110/hour for personalized coaching and mentorship$74,250
Educational WebinarsSix four-part modules ($2,500 each) with unlimited participation and evergreen content$15,000
Technology & ToolsLMS platform, CRM, project management software, participant resources$4,250
AdministrationProgram management, reporting, coordination (5% cap)$5,000
Total Investment$98,500
Fiscal Discipline

This ratio demonstrates fiscal discipline and a commitment to participant impact. Direct service is the priority — overhead is minimized.

Budget
Launch Industries
18 / 20
In Summary

A turnkey solution for Long Beach.

Launch Industries is committed to delivering an equity-centered program that transforms commitments into measurable entrepreneurial success.

Experienced Program Team

Experienced managers and technical support specialists.

Turnkey & Equity-Centered

Ready-to-deploy systems built on equity principles.

Tailored Tech Stack

CRM, LMS, and reporting tools optimized for TA programs.

Flexible Online Learning

Online modules, live sessions, self-paced content.

Comprehensive Tracking

Real-time progress monitoring and milestone tracking.

ADA Compliant Access

Captioned meetings, accessible materials, mobile LMS.

Proven Methodology

Structured approach from engagement to business launch.

Continuous Support

Ongoing mentorship and post-program follow-up.

Dedicated Project Manager

Personal PM assigned for seamless coordination.

Meticulous Documentation

Case studies, session logs, progress reports.

Comprehensive Coverage

Technical assistance across every business function.

On-Demand Interpretation

100+ languages supported (additional cost).

Turnkey Solution
Launch Industries
19 / 20
The Differentiators

Why Launch Industries?

01

Deep Cannabis Expertise

Unparalleled understanding of complex cannabis regulations, market dynamics, and opportunities.

02

Proven Program Management

Established systems and extensive experience for seamless execution and participant support.

03

Human-Centric Approach

Genuine human connection and mentorship to guide and support every participant.

04

Tailored Tech & Infrastructure

Robust technical infrastructure with a customized approach to meet specific needs.

05

Measurable Success

Translating equity commitments into tangible, quantifiable entrepreneurial achievements.

06

Flexible & Accessible

Supportive programs that meet businesses where they are.

07

Community Impact

Programs designed to give back and create measurable positive outcomes.

08

Robust Team

40+ team members with diverse backgrounds and lived experience.

Why Launch
Launch Industries
20 / 20
Thank
You

From our broader team

Let's make this
program shine!

Our broader team thanks you for the consideration. We want to work for you. We want this contract.

"Talk to you soon. — Monica & the Launch Industries team"

Launch Industries · Long Beach Interview
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